Stop Ads! Start Word of Mouth!
As audiences learn to ignore advertising, recommendations from people they trust become more valuable.
Smiley journal
Product history, customer feedback practices, and practical ideas for local business. The original publication dates remain visible.
As audiences learn to ignore advertising, recommendations from people they trust become more valuable.
An early Smiley note on Net Promoter Score and its use as a customer-loyalty signal.
A 2016 product update introducing Smiley’s early NPS-over-time reporting.
A practical introduction to promoters, passives, detractors, and the feedback loop behind the score.
An early Smiley article about asking for private feedback before a customer leaves a public review.